The 3 C’s of a Healthy Company

The 3 C’s of a Healthy Company

You’ll hear me say this often: Communication is critical for the success of any organization or team. It’s the first “C” in a healthy company.

This communication needs to be healthy, not directive communication.

Healthy communication is collaborative, where people feel confident to share their opinions (even if in disagreement). Information is exchanged respectfully, and the leaders manage the vision and direction but allow for dialogue.

The most successful organizations are not hiring people to tell them what to do. They are hiring people that are doing the work, asking questions, and working together to reach goals.

Trainer’s Tip: An open-door policy is not communication. I often hear managers and leaders state “I have an open-door policy,” but without effort and structure put in on your part, employees will not take that opportunity. They hold back and you miss out on vital information that may need to be addressed. Instead of an open-door policy, I encourage structured and scheduled one-on-one’s with your team members.

Leaders aren’t always clear on clarity, which brings us to our second “C.” 

Clarity is another critical aspect of successful teams and organizations. You can talk all you want, but you’ll only increase unnecessary confusion and frustration and reduce productivity if you send mixed messages.

Clarity means being intentional with your communication and answering the question, “what’s in it for me?” from your employees’ perspective. They want to know if and when to be prepared for changes that will (and will not) impact them. They want to know what to expect.

It doesn’t matter the topic or whether you have control of it or not. Any communication should come with clarity for those receiving the information.

As leaders have been thrown challenges out of their control, such as with the pandemic, clarity in your communication is the essential tool that instills confidence and loyalty in your workplace.

The most difficult of the “C”s is consistency. Consistency is challenging for two reasons; many things compete for our attention, and it’s easy to make excuses for not doing something.

Once the consistency is established, you’ll begin to see positive results. Consistency could look like regular staff meetings, team meetings, newsletters, leadership notes… whatever you’ve started, creating consistency around it is important.

You see, people will seek out information, so consistency in communication allows them to know when to expect updates rather than seek it out and possibly be misinformed.

If you’re going to start something, decide what that consistency is you’re looking for. Is it daily, weekly, monthly, annually? Set yourself up for success by being intentional with your maintenance.

Where To Begin?

While all three of these C’s are important and something every leader should strive for, my advice is to always begin with having clarity with what you want to communicate. Then figure out the vehicles you’re going to use to communicate, and then lastly, learn how to maintain and keep this communication consistent. 

If you do not see the results you want, chances are others are unclear of what the goals are or how to get there, regardless of how often you communicate. 

Utilizing the 3 C’s Effectively For Growth

  1. Understand the intention and purpose for what you want to communicate
  2. Be sure to answer the question: “What’s in it for them?”
  3. Decide the vehicles in which you want to communicate
  4. Determine the consistency (and stick to it!)
  5. Ask for feedback to improve or adjust as needed.

“Clarity is the preoccupation of the effective leader. If you do nothing else as a leader, be clear.” – Marcus Buckingham

Do you feel your messages are getting lost in translation or that you’re lacking consistency to get the results you want? Let’s connect and get you on the right path towards clarity with consistent communication!

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